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California DECA & Social Media

What is Social Media?

Social media is online content created by people using highly accessible and scalable publishing technologies. Social media is a shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.

Social media is also commonly referred to as social networking.  A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.  Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people.

Why use Social Media?

As more and more people, political organizations, and businesses move to social media to communicate their messages it is becoming more and more important to have a presence in this quickly evolving arena.  In keeping with this growing business trend California DECA is utilizing social media as an avenue to promote and publicize our organization, programs and activities. Here are a few compelling statistics that show the widespread impact of the most popular social media applications:

Twitter has exploded in usage over the last year. With over 44 milion users and an over 1,500% increase in visitors over last year it is among the most visited and valuable websites today (stats from Nielsen.com and comScore.com).

Facebook has more than 250 million active users and more than 120 million users log on to Facebook at least once each day .  The average Facebook user has 120 friends on the site and more than 5 billion minutes are spent on Facebook each day (worldwide).  More than 30 million users update their statuses at least once each day and more than 8 million users become fans of Pages each day (stats from Facebook.com).

YouTube has amassed a collection of more than 100 million video clips, many of which feature user generated content, which it broadcasts online via its Web site at YouTube.com. With about 70 million unique visitors a month in the US (and the sixth largest audience on the Web), it has become the clear leader in online video sharing (stats from Answers.com).

How is California DECA Using Social Media?

California DECA is on Twitter (www.twitter.com/californiadeca) where we regularly post quick updates and announcements about events, activities, programs, and key accomplishments.  Because twitter updates are limited to 140 characters these postings are brief and often written in a more casual style in keeping with the intended style and format of Twitter.  Visit us on Twitter and sign up to follow California DECA to stay up to date on what’s new and happening with California DECA!

California DECA is on Facebook (www.facebook.com/californiadeca) where we post more detailed updates, pictures, and videos that allow us to report on key accomplishments, events, activities, chapter accomplishments, and more.  The California DECA State Officer Team uses the Facebook Page to post pictures, updates, and information about their Program of Work. California DECA members are also able to leave comments, share information, and more.  Visit us on Facebook and become a fan of California DECA!

California DECA has a YouTube Page (www.youtube.com/CaliforniaDECA) where we post videos that show our accomplishments, promote upcoming events, and present information about our programs and initiatives.  Visit us on YouTube to see some exciting videos!

California DECA Facebook
California DECA YouTube
California DECA Twitter


Not Familiar With Social Media? 

Learn How to Utilize These Powerful Resources Here.



Social Media Revolution


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