November 8, 2011

DECA-FIDM Challenge


Participants in The Fashion Institute of Design & Merchandising (FIDM) Challenge will help to further the awareness and understanding of sustainability in textile related products by creating a runway worthy garment using previously used fabrics or garments. Participants will create a runway-worthy garment from previously used fabrics and/or garments and then create a marketing campaign focusing on sustainable fashion. The cost of materials to create the garment should not exceed $20. Challenge participants will make presentations to FIDM executives and instructors via videos posted on YouTube.

About California DECA
California DECA is a nonprofit 501(c)(3) Career and Technical Student Organization, endorsed by the California Department of Education. With over 4,500 members in 59 schools throughout California, California DECA works to prepare emerging leaders and entrepreneurs in four fields of business: marketing, finance, hospitality, and management. For more information about California DECA, visit


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