March 17, 2011

Former State President Featured in Wall Street Journal


California DECA alumnus and 2010-11 State President Sonika Singh of Monta Vista DECA was featured in the Wall Street Journal article ‘Whose the Boss? When Jobs are Scarce, the Kids Are’ for her business, Rage Shoes. The article highlights high school students who are engaging in entrepreneurial efforts and starting their own businesses – and not just lemonade stands.

2010-11 State President Sonika Singh at the LA Fashion District during California DECA's LA Experience in December, 2010.

The article tells the story of how Sonika turned her passion for fashion and shopping into a business by making hand-painted sneakers. Singh was interviewed for the article during the 60th State Career Development Conference in early March and the article was published several weeks later. What advice does Singh give to other emerging leaders and entrepreneurs? “If you truly enjoy something, share it. There is a market for everything out there.”
Congratulations Sonika Singh for making California DECA proud and for showcasing the value of DECA and Career and Technical Education!
To read the full article, click here.

About California DECA
California DECA is a nonprofit 501(c)(3) Career and Technical Student Organization, endorsed by the California Department of Education. With over 4,500 members in 59 schools throughout California, California DECA works to prepare emerging leaders and entrepreneurs in four fields of business: marketing, finance, hospitality, and management. For more information about California DECA, visit


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California DECA