Joan Hong of Amador Valley DECA rose to the challenge and was named one of three teams of finalists in the DECA Finish Line Challenge! Joan and the other two teams will travel to the Finish Line corporate headquarters in Indianapolis, Ind., in late February. The teams will meet Finish Line executives to present their research findings and recommendations for how Finish Line can improve their current strategies.
Participants in this challenge assisted Finish Line by analyzing the company’s omni-channel strategy (providing a consistent and premium customer experience through the many ways in which the customer shops). This analysis included researching the customer experience through mobile technology, the Internet, social media, offline media and in-store experiences.
Participants developed recommendations based on this research and then created their own YouTube video to present their findings. Finish Line executives reviewed participants’ videos and named the top three finalists: Joan Hong of Amador Valley DECA in California, Nikki Jiminez, Sarah Burgett and Nate Jensen of Herriman High School in Utah, and Joel Varghese and Brandon Sell of Lakeville South High School in Minnesota.
One overall winning team will be awarded an expense-paid trip to DECA’s International Career Development Conference in Anaheim, Calif. this April.
Click here to view Joan’s winning submission. Congratulations, Joan. Good luck as you make your way toward Indianapolis!