January 16, 2013

Amador Valley Student Named Finalist in the DECA Finish Line Challenge


Joan Hong of Amador Valley DECA rose to the challenge and was named one of three teams of finalists in the DECA Finish Line Challenge! Joan and the other two teams will travel to the Finish Line corporate headquarters in Indianapolis, Ind., in late February. The teams will meet Finish Line executives to present their research findings and recommendations for how Finish Line can improve their current strategies.
Participants in this challenge assisted Finish Line by analyzing the company’s omni-channel strategy (providing a consistent and premium customer experience through the many ways in which the customer shops). This analysis included researching the customer experience through mobile technology, the Internet, social media, offline media and in-store experiences.
Participants developed recommendations based on this research and then created their own YouTube video to present their findings. Finish Line executives reviewed participants’ videos and named the top three finalists: Joan Hong of Amador Valley DECA in California, Nikki Jiminez, Sarah Burgett and Nate Jensen of Herriman High School in Utah, and Joel Varghese and Brandon Sell of Lakeville South High School in Minnesota.
One overall winning team will be awarded an expense-paid trip to DECA’s International Career Development Conference in Anaheim, Calif. this April.
Click here to view Joan’s winning submission. Congratulations, Joan. Good luck as you make your way toward Indianapolis!

About California DECA
California DECA is a nonprofit 501(c)(3) Career and Technical Student Organization, endorsed by the California Department of Education. With over 4,500 members in 59 schools throughout California, California DECA works to prepare emerging leaders and entrepreneurs in four fields of business: marketing, finance, hospitality, and management. For more information about California DECA, visit


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California DECA