The State Officer Team creates an annual Strategic Communication Plan (SPC) to plan for the year ahead. As a chapter, we encourage you to create a similar thing.
After your chapter has chosen its chapter officers, the next step is to talk about the most important part of leading a chapter: your goals. And when selecting goals for your chapter, keep in mind these three main areas: advocacy, communication, and membership.
Some of your goals should deal with advocacy. This means planning to meet with legislatures and participating in networking activities within your community.
Secondly, you should cover communication. A great way to enhance communication within your chapter is through social media, possibly through creating a Twitter or Instagram for your chapter. Further, advocacy and communication can intersect to create partnerships by maintaining strong public relations with local businesses.
The final point to focus on with your goals is membership. In regards to members, remember quality as well as quantity. Having a large and driven DECA Chapter, with devoted and loyal members, is the key not only to chapter success, but also to competitive excellence.
With these three areas in mind, you’re on your way to the perfect Strategic Communication Plan for your chapter!