March 17, 2015

Castro Valley DECA Team Global Winner of 2015 FIDM Challenge


The 2015 Fashion Institute of Design and Merchandising (FIDM) Challenge had fierce competition this year from all around the world. With hundreds of global entries, California DECA is proud to recognize the first place winning team of this challenge as our own. A total of eleven teams were named finalists internationally. The winning team, “Pioneer Bohomenian,” is comprised of Kyley Lockwood, Erica Gorman and Rita Sorokina from Castro Valley DECA.

As a part of the annual FIDM Challenge, participants were given the task to translate a seasonal fashion trend into a “look” depicting their researched fashion forecasts and to create a presentation for FIDM executives and instructors via videos posted on YouTube.

The team focused on the Pioneer Bohemian fashion, influenced by events such as the 1980’s Western Revival. In their video (for link, please see below), they described their business plan and modeled a few of their various outfits.
Pioneer Bohomenian will be awarded with a travel stipend to attend DECA’s 2015 International Career Development Conference in Orlando, Florida this April, along with receiving on-stage recognition.
Congratulations to Pioneer Bohomenian and their advisor, Michelle Stephens, for this incredible feat!
For a full list of Global Finalists and their presentations, please visit
For more information on the FIDM Challenge, please visit

About California DECA
California DECA is a nonprofit 501(c)(3) Career and Technical Student Organization, endorsed by the California Department of Education. With over 4,500 members in 59 schools throughout California, California DECA works to prepare emerging leaders and entrepreneurs in four fields of business: marketing, finance, hospitality, and management. For more information about California DECA, visit


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