November 17, 2016

A Look Back on NorCal LDC

Author: California DECA

On Saturday, October 29th, Northern California DECA hosted its annual District Leadership Development Conference (LDC). Unlike last year, this year’s conference was a single day event held at the University of California, Berkeley where State President, Moksh Jawa, Vice President of Communications, Lenexa Gonsalves, and Vice President of Northern California, Yash Desai, led activities and workshops to help members own their leadership skills.
With nearly two hundred members and chapter officers in attendance, attendees were split into three groups that rotated between activities. Members challenged themselves with the mind-twisting Labyrinth, gained teamwork expertise with field activities, and participated in workshops on communications and competition.
The Own Your Social Media workshop provided a detailed explanation on how to effectively use various forms of social media to promote and engage the targeted audience. It gave members a chance to either create new ideas, or adjust existing social media plans to drive engagement.
The Own Your Competition workshop gave members a new perspective on competitive strategies and aimed to help students improve not just their role play and test skills, but also their speaking and interview skills.
While the weather may have put a damper on some of the outdoor activities, NorCal DECA members used it as an opportunity to focus on what was within our control, and still have a great time!

About California DECA
California DECA is a nonprofit 501(c)(3) Career and Technical Student Organization, endorsed by the California Department of Education. With over 4,500 members in 59 schools throughout California, California DECA works to prepare emerging leaders and entrepreneurs in four fields of business: marketing, finance, hospitality, and management. For more information about California DECA, visit


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